Peacock Parade Founders Nancy Sahota and Jan Gandhi - Photo c/o Geekychic.ca
The e-commerce landscape has evolved very rapidly. In just ten short years, what started as a compliment to retail shopping has become more convenient, just as safe if not safer, and increasingly cheaper than shopping at a bricks and mortar retailer.
It was just this past weekend that I saw the same brand new Beastie Boys CD available for $14.99 at HMV, retailing for $9.99 on iTunes. I’ve had the same experience with books, DVDs, car parts, clothing and accessories. Advances in technology have resulted in safer transactions, faster shipping, cheaper prices, and the most accommodating return policies since e-commerce was introduced. Not surprising then that a lot of us are purchasing more of our fashion online.
The latest trend in online fashion retailing is the advent of low-priced luxury fashion websites that offer flash sales. During flash sales, items organized by brand or category go on sale at ridiculously low prices. The sales last for only a couple of hours or until the stock sells out. Great concept, only problem is that most of the websites that offer this either don’t ship to Canada or have insane shipping prices and high duties at the border that don’t make it worth your while.
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