Golf Prada Style – Spring/Summer 2012

Sports have always been an influence in fashion and fashion has been a huge factor in sportswear.  Lacoste, Fred Perry, Convers, all examples of sports apparel companies that have transcended the tennis and basketball courts to take on a life of their own with immense success.  The reverse is also true.  Thom Browne’s recent collections for Moncler Gamme Bleu have found inspiration outside of the ski world dabbling in the worlds of fencing, cycling, and royal dog showing (is that even a sport?).

Miuccia Prada is apparently no exception. Turning to the sport of golf for Spring/Summer 2012, she lined the room with green AstroTurf and attendees, seated on blue cube-shaped golf tees became the golf balls.  The collection was 100% golf, but Italian style.  Traditional golf plaids were reworked into something more befitting of the Mediterranean male.  Then there were the bombastic floral printed shower curtain trousers and jackets that I guarantee will get you banned from every respectable golf course.  The powder blue suits were very cool.  The Prada bowling shoes?  Uglier than a domestic altercation at the Tiger Woods residence.

Loving the Adventures of Tin Tin looking illustrated prints, a close second to the suits.  Perhaps the coolest and most creative in collection had to be the spaghetti western cowboy jackets and shirts studded with rhinestones.  The thought has crossed my mind that these pieces go beyond simple golf inspiration, a marketing strategy to draw attention to Prada’s new line of golf clubs and golf bags.  Alas, therein lies the cha-ching.

Prada SS12


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