Medium Magazine’s Premier Launch Party: Message Is The Medium
June 14, 2011 3 Comments
Last night Medium Magazine, Canada’s first fashion and beauty based interactive digital tablet magazine, hosted an exclusive party for their launch at the Thomas Landry Gallery in Toronto’s historic Distillery District. Fashion and beauty enthusiasts, bloggers, the techno-savvy and media gathered to celebrate and learn all about the newest adjunct to the style and beauty community.
“Medium [Magazine] is a marriage of editorial content and interactivity incorporating video, social media elements and tap-and-play features,” said editor, Chenessa Lam. “The tablet showcases imagery which jumps off a page and comes to life, allowing us to connect with our readers on a new level.”
Printed books, newspapers, and magazines are going the way of vinyl and CDs, replaced by electronic versions sold on iTunes. Great news for nomads such as myself who don’t like lugging their CD and book collections with them everywhere they go and don’t like paying high prices for their music and publications.
US iPad sales were at around 8.5 million in 2010 and projected to hit 19.4 million and 30.1 million in 2011 and 2012 respectively (ETC New Media Trend Watch). Great stats for publishers who have begun investing in iPad versions of their books, newspapers, and magazines. An even better sell to fashion and luxury product advertisers when you consider that iPad and tablet ownership is significantly higher among affluent adults. Among survey respondents with household income of at least $75,000, tablet penetration was 9%, compared to 5% among those making $50,000 to $74,999 and just 2% among the lowest-income group ($30,000 or less) – eMarketer December 2010. iPad owners have money to burn. Click on the YUDU Media Infographic for additional iPad stats.
That being said, if you’re going to launch an iPad magazine please make sure that your website offers the same level of content and functionality as your iPad publication. For the moment, the number of people who get their fashion content online do so primarily from a laptop or desktop. With the advanced features we’ll be seeing in Windows 8 and Apple’s OS X Lion, the PC interface will start looking and feeling a lot more like a tablet. Why limit your reach be catering solely to the iPad/tablet users guys? Forget the iPhone and work on making your website look more like your cool iPad magazine. That way us guys and girls who don’t own an iPad can join in on the fun.
Medium Magazine is available for free download on iTunes and can be viewed with the iPad. Readers can also stay up-to-date on fashion, lifestyle, and beauty information in between issues online at www.mediummag.com. Medium Magazine is a digital production developed by Oddly Studios Inc. For photos of the launch please visit the It’s All Style To Me Facebook Page.