The Peacock Parade Brings Affordable Luxury To Canada
May 24, 2011 Leave a comment
The e-commerce landscape has evolved very rapidly. In just ten short years, what started as a compliment to retail shopping has become more convenient, just as safe if not safer, and increasingly cheaper than shopping at a bricks and mortar retailer.
It was just this past weekend that I saw the same brand new Beastie Boys CD available for $14.99 at HMV, retailing for $9.99 on iTunes. I’ve had the same experience with books, DVDs, car parts, clothing and accessories. Advances in technology have resulted in safer transactions, faster shipping, cheaper prices, and the most accommodating return policies since e-commerce was introduced. Not surprising then that a lot of us are purchasing more of our fashion online.
The latest trend in online fashion retailing is the advent of low-priced luxury fashion websites that offer flash sales. During flash sales, items organized by brand or category go on sale at ridiculously low prices. The sales last for only a couple of hours or until the stock sells out. Great concept, only problem is that most of the websites that offer this either don’t ship to Canada or have insane shipping prices and high duties at the border that don’t make it worth your while.
Enter The Peacock Parade, an exclusive Canadian based online boutique, where members have access to coveted designer goods at up to 70% off retail prices. Set to launch this summer, they are giving away a Chanel classic flap bag to start things off right. If you haven’t heard the buzz, The Peacock Parade is the discerning Canadian shoppers’ answer to elite e-commerce. Merchandise is carefully curated into refined collections of affordable luxury. Members experience the elegance of couture, the adrenaline of a sample sale, and the sophistication of white glove service.
The two founders, Jan Gandhi & Nancy Sahota lived in Manhattan, which gave them access to all of the flash sale websites their hearts and wardrobes desired. But these founders are Canadian, which means that they want online shopping equality for all! They created The Peacock Parade to solve the dreaded “No Shipping to Canada” message. Their mission is to provide you with the fashion you crave – at prices you can afford, right here in Canada. Jan and Nancy’s synergy of entrepreneurship and life-long passion for shopping resulted in identifying and filling a gap in Canada’s fashion market. With their consumer insight and impressive team, The Peacock Parade is set to revolutionize the Canadian fashion scene!
Membership registration is open and merchandise will be available for purchase this summer. No plans for menswear just yet, the Peacock Parade will be launching with sales on womenswear that will include Nicole Miller, Vivienne Tam, ABS, Cynthia Rowley and Black Halo apparel, as well as accessories and shoes from Fendi, Gucci, Prada, YSL and Bottega Veneta. They are also committed to working with new and emerging Canadian designers. Register for membership today and enter to win the Chanel classic flap bag (see photo below).
The Peacock Parade also shares style tips and designer profiles on their blog www.thepeacockparade.com/blog, Twitter: www.twitter.com/peacockparade and Facebook Page: www.facebook.com/thepeacockparade.
In association with our friends at www.thepeacockparade.com