Harry Rosen & John Varvatos Present: Harry’s Underground Lounge
May 5, 2011 1 Comment
Canadian men’s fashion retailer Harry Rosen has embarked upon a marketing initiative called the Underground Lounge. It’s an event to get people into the store, looking at their new merchandise. Held in the subterranean level of their downtown Toronto Bloor Street West location, they set up a stage and host up and coming musicians while serving up free Peroni and wine to their invited guests. The first of these events, that I had actually heard about, was two weeks ago on April 20th when they hosted The Darcys. Due to the Anna Dello Russo Event, I didn’t get a chance to make it out.
Last night, Harry Rosen held another one of their Underground Lounge events featuring Dallas Green a.k.a. City & Colour, while promoting select pieces from American designer John Varvatos’ Fall/Winter 2011 Collection. Together with Julio (Fashionights.com) and Lee (Off The Cuff), we made our away across the street after the Glen Baxter CONTACT Exhibit at Hugo Boss to check it out.
For Fall/Winter 2011, John Varvatos held his runway show was held in a Milanese military school. An enormous set of gravel-inlaid train tracks were stretched out to form a runway with a vintage train station’s clock in the background. He obviously had the traveler in mind when he designed his collection, but unlike the sophistication of Ermenegildo Zegna’s passengers, Varvatos’ appeared more like rockers or vagabonds dressed in borrowed layers of knits and leathers. I looked around Harry’s but couldn’t find any of the cool sleeveless coats, suede jackets, fingerless leather gloves, beautiful knit cardigans, sweaters or even the funky tattered-edged suits from the FW11 collection. Perhaps I was looking at their SS11 instead? Maybe their buyer didn’t purchase the pieces I liked? Hard to tell since they didn’t have a runway show or even a freeze model presentation. Just the melancholic sounds of City & Colour. An excellent musician, but the music didn’t mesh well with a crowd that looked ready to party rather than reminisce about lost loved ones. Live and learn I guess. For event photos, please visit the It’s All Style To Me Facebook Page.