Canadian Country Squire Chic: Bustle Fall/Winter 2011 Men’s Collection

Sharply tailored, luxurious, funked-up classics are the specialty of the Bay Street lawyers turned fashion designers behind Canadian fashion house Bustle.  Shawn Hewson and Ruth Promislow’s FW11 collection finds inspiration in the Canadian winter weekend warrior.  A man with of distinction who chooses to embrace winter’s recreational potential and not hide from it indoors.  “We went dog-sledding in Deerhurst, two hours north of the city.  We realized, that’s how you do it,” explained Hewson in an It’s All Style To Me backstage interview after the show.  “That’s how you get through winter, you have to embrace it.”

Tough, rugged, yet refined – the Bustle man is shown in the opening video sequence to the show hurling up Highway 11 en route to Muskoka in his Range Rover.  A team of Huskies and vintage dogsled await him, as they routinely have in weekends past.  The sound of barking Huskies booms out of the speakers as strapping Bustle men (and a few hot women) strut the catwalk in well-tailored sportswear, Raf Simons-esque Fair Isle knits, and posh sports coats and trousers with cognac-filled snifter glasses in tow.  Well equipped for adventure and mixing it up after hours with the resort crowd – something media mogul and Bustle fan Moses Znaimer could possibly related to?  He was enjoying the show from the front row.

When asked about the prospect of adopting a potential fleeting trend (plaid/check shirts) for FW11, the duo stated, “There are definitely a lot of plaid shirts out there, that’s for sure.  It just looks good.  It’s a classic fabric pattern that you use and play with in different ways.  It never goes out of style.”  Bustle favourites included the comfy cotton-based flannels, check/windowpane sports coats, thin turtlenecks, and a luxurious plum peacoat.  For more with Shawn and Ruth click on the YouTube video below.  For LG Fashion Week Day 2 photos including Bustle’s FW11 Collection, please visit the It’s All Style To Me Facebook Page.

Bustle FW11


One Response to Canadian Country Squire Chic: Bustle Fall/Winter 2011 Men’s Collection

  1. Pingback: LG Toronto Fashion Week – Day 2 « It's All Style To Me

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