Lady Gaga, Sex in the City, Jason Statham: MYKITA Eyewear Love
March 23, 2011 Leave a comment
Founded in 2003 by Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling, the avant-garde German eyewear manufacturer MYKITA has become a favourite amoungst big name celebrities the world over. Renowned for their unique designs, genius collaborations, and patented screwless and solderless hinge technology – these handcrafted glasses are truly works of art.
At downtown Toronto’s Josephson Opticians, the two co-founders of MYKITA gave It’s All Style To Me a guided tour of their products. “We originally thought of using our names, but then the company name would too long,” joked CEO & Creative Director, Moritz Krueger. Designer & Co-Founder Philipp Haffmans continued, “MYKITA is derived from the word MY associated with the eye and KITA, which is a common abbreviation for the German word Kindertagesstätte.” The firm’s first office was a former day nursery, so there you have it.
The MYKITA product range is absolutely incredible. Especially when you take into account that all of their eyewear is handcrafted. With so many options, I could see why Lady Gaga couldn’t pick just one pair. Optical collections included COLLECTION NO1, DECADES, LITE, COLLECTION NO2, LUXE, and MINT. My personal favourite is the MYKITA COLLECTION NO2 line – more specifically, the HANKS and DRIES models. As for the sunglasses, I couldn’t focus on anything outside of the collaborative pink scuba mask inspired Bernhard Willhelm and black utilitarian Rad Hourani sunglasses. New for SS11, another pair of Mylon material favourites – the Romain Kremer collaboration in white and yellow, inspired by protective eyewear.
Josephson Opticians is hosting the MYKITA Trunk Show on Tuesday, March 22nd and Thursday, March 24th from 11:00AM-6:00PM. Both Moritz Krueger and Philipp Haffmans will be present to answer any questions you may have. For more information please visit www.josephson.ca. For event photos please visit the It’s All Style To Me Facebook Page.